It is the art of creating various products by yourself. This is the opposite of mass production, as anyone can make items by hand on their beloved four walls. Handmade products are never exactly the same, which means that customers get a completely unique product (and in some ways the only one in the world). Nowadays, craftsmanship is an increasing trend and is gaining popularity. Creators of handmade products offer hundreds of products on the Internet, and buyers have the opportunity to receive unique items at prices close to those of large mass-produced companies. Beautiful jewelry, clothes, ceramics, decorations and even furniture – the types of products are limited only by the artist’s imagination and interests.
If you’ve been creating by yourself for a while, your first customers may have been friends and family. Then it is also worth checking whether what you are doing is liked by other people, not only from the circle of your loved ones. Once you’ve done that, it’s the perfect time to enter the market. The most popular way to sell handmade products is, of course, the Internet. The ease of opening a store, quick contact with customers and the possibility of advertising mean that most handicraft manufacturers move primarily in cyberspace. What if there are a lot of competition and problems with finding potential customers? This is a good time to rethink your strategy and find a niche. Maybe your way to sell handmade products is a small, cozy corner shop or even your own apartment. If more and more people are interested in what you are doing, they will even ask if they can order from you – Bingo! You’ve hit the tastes of your potential customers. Your craft business begins to find its place on the market.
When setting up such a business, at the beginning, you should choose the PKD that matches what you are going to do. The PKD number is used not only to determine the type of activity performed, but also to narrow down the choice of tax forms. Some artisans, instead of starting a business, decide to take their first steps as part of an academic business incubator, which gives them the opportunity to try out the business and get help with accounting, sales and legal issues.
Today, craftsmen have many options to sell their art. The shopping portals: Pakamera.pl and Etsy.com are very fashionable. The creator can create a profile of his store on them. He does not have to bear the costs of creating a website for an online store, website positioning and optimization himself. It can reach a larger audience, and also establish business cooperation with other creators. When deciding to cooperate with a large portal, remember that they charge commission on sales. If the craftsman is not interested in selling their work on a large online platform, they can create their own website with an online store option. The advantage of this solution is the unlimited influence on the content and appearance of the website. The downside is the need to constantly optimize the website and promote the website. Nowadays, presence in social media is a necessity, especially for developing businesses. Sales generated by social media have continued to grow in recent years. It is worth creating a company profile and combining it with a sales option. Social media is also a great tool to show our company behind the scenes and to meet customer expectations.